Keith Moon’s Drumkits: 1968–1970 – Champagne Silver kit
Special Update
Christie’s auction of Keith’s silver Premier kit realises £120,000
Christie’s auction house auctioned five pieces of one of Keith’s silver Premier kits on 29 September 2004 as part of its Pop Memorabilia sale in South Kensington, London. The estimate was £10,000-£15,000. The lot sold for £120,000 (approximately $215,772; $260,500 including fees) to an American collector, setting a world auction record for a set of drums, according to Christie’s International.
The lot comprised two mounted toms (each 14″x8″), two floor toms and one bass drum, including the front skin featuring custom logo from the Pictures of Lily kit design. These drums have been re-chromed.
Click to view larger version. (80kb) Five pieces of one of Keith’s silver Premier kits, for auction at Christie’s. Courtesy and © Christie’s.
Christie’s description:
Lot 102
Keith Moon’s Premier five-piece drum kit, 1968, the part kit in chrome finish comprising: bass drum transfer-printed with The Who logo in orange and black, two floor tom-toms and two mounted tom-toms, with two bass drum spurs and a mounted tom-tom post — the kit custom-made for Keith Moon in 1968 and used by him throughout 1968 – 1970.
£10,000–15,000
Information and photo courtesy and © Christie’s.
For further information, see christies.com/LotFinder/search/searchresults.asp?SN=9919&LN=0102.

Click to view larger version. Sotheby’s 1991 catalogue cover featuring Champagne Silver Premier kit bass drum. Courtesy whocollection.com.
1968–1970 – Champagne Silver kit details
Likely the same specification as the “Pictures of Lily” kit — in Champagne Silver. Used late 1968 through early 1970.
Timeline
- First known date used:
- 7 Oct. 1968 – Radio Bremen Studios (for Beat Club, to be broadcast 12 Oct. as Beat Club Number 36 and 16 Nov. as Number 37), Bremen, Germany.
- First known performance date used:
- 11 Dec. 1968 – InterTel, Stonebridge Park, Wembley, London, UK (The Rolling Stones Rock and Roll Circus).
- Last known date used:
- 16 Feb. 1970 – City Hall, Hull, UK (one show after Leeds).
Specification
Drums:
Premier Custom Built (birch or mahogany?)
- Two 22″ bass drum
- Three 16″ floor toms (two 16″x18″; one 16″x16″)
- Three 14″ x 8″ mounted toms
- 14″ x 5½″ snare drum
Cymbals:
Various Manufacturers
- One 20″ ride
- Two 18″ crash
- 14″ hi-hats (usually not used on stage)
Stands:
Premier LokFast with boom fitments.
Bass Pedals:
Premier 250 pedal
Drumheads
Premier Extra heads on tom toms, floor toms and bass drums.
Whereabouts
Following its use, Who roadie Mick “Doc” Double, who in 1973 would become Keith’s drum tech, inherited some or all of it.
A portion of this kit sold through Sotheby’s London on Aug. 22, 1991, for £7,000 (about $16,000).
This same five-piece portion was then resold via Christie’s auction house 29 Sept. 2004 as part of its Pop Memorabilia sale in South Kensington, London. The estimate was £10,000-£15,000. The lot sold for £120,000 (approximately $215,772; $260,500 including fees) to an American collector,
This portion is currently on display at the Rock & Roll Hall of Fame in Cleveland, Ohio, as part of the “Tommy: Amazing Journey” exhibition.
This kit had a total of four floor toms. Two were sold at auction at Christie’s and two are owned by The Victoria & Albert Museum in London, which also owns one two silver kit bass drums (and pieces of Keith’s Pictures of Lily kit as well).
In addition, the Hard Rock Café in Reykjavik, Iceland, has one of Keith’s chrome mounted toms (14″x8″) on display. However, as of late 2005, the Hard Rock Café in Reykjavik, Iceland, has closed.
Sotheby’s London auction catalogue description:
Keith Moon’s Premier Part-Drum Kit, circa 1968, chrome finish, comprising: a 56cm. (22in.) bass drum with group logo on the front skin; two 40.5cm. (16in.) floor tom toms; two 35.5cm. (14in.) hanging tom toms, two bass drum spurs and one tom tom post.
According to the information supplied by the vendor, he was the drummer in a group playing support to Thunderclap Newman and became friendly with their drummer, who had been given this kit by Keith Moon after the Who’s return from a US tour which had included their memorable appearance at Woodstock. The vendor purchased part of the kit (offered here) from Thunderlcap Newman’s drummer but could not afford the whole thing at the time. The drums have been well used since and the shells have been re-chromed. The vendor contacted Premier in 1985 who confirmed they had built this kit using the then novel chromed finish in response to Moon’s desire for something a little different. For a good photograph of Moon using this kit in the unreleased (Rolling Stones’ film ‘Rock and Roll Circus’ see p.91, ‘The Who Maximum R&B’ by Richard Barnes, Eel Pie Publishing, 1982. £3,500-4,000.
Photo Gallery
Keith and Bobby Pridden at the Premier factory with the new silver Premier kit.
Keith at the Premier factory with the new silver Premier kit.
Clip courtesy Martin Forsbom. As well as his psychedelic outfit, Keith Moon of The Who has no added to his vast collection of drums a 10-drum outfit which has an all-over chrome finish. Keith says audiences are now able to see themselves as the group sees them!
August 1969, the 2nd Annual Isle of Wight festival, with Champagne Silver Premier kit. It is this version of drumkit that was used for Live at Leeds.
August 1969, the 2nd Annual Isle of Wight festival, with Champagne Silver Premier kit.
Closeup of kit’s finish.
January 30, 1970, Amsterdam, Concertgebouw, with Champagne Silver Premier kit. Courtesy The Who Netherlands Photo Gallery. ©Henk Hulstkamp.
January 30, 1970, Amsterdam, Concertgebouw, with Champagne Silver Premier kit. Courtesy The Who Netherlands Photo Gallery. ©Henk Hulstkamp.
January 30, 1970, Amsterdam, Concertgebouw, with Champagne Silver Premier kit. Courtesy The Who Netherlands Photo Gallery. ©Henk Hulstkamp.
24 January 1970, Copenhagen, Denmark, with Champagne Silver Premier kit with possible earliest use of a gong in the stage setup.
The Hard Rock Café in Reykjavik, Iceland, has one of Keith’s chrome mounted toms (14″x8″) on display. Courtesy Martin Forsbom.
Resources and Information
Contributors:
Many thanks to the following, who have made this page possible:
- Martin Forsbom (forsbom@gmail.com)
- Brad Rodgers at whocollection.com.
- Huw Owens (huw.owens@ntlworld.com)
Additional information:
- Brad Rodgers at whocollection.com.
- David Brewis at Rock Stars Guitars, rockstarsguitars.com/pages/moon.htm for pictures of Moon’s drumsticks, timbales, claves and drumheads.
- Tam Rankin at vintprem.moonfruit.com for information on vintage Premier drums.
Bibliography:
- Drums & Drumming magazine, Oct/Nov 1989.
- Modern Drummer, September 2003.
- Moon, the Life and Death of a Rock Legend, by Tony Fletcher. 1999.
Manufacturers’ sites
- Premier Drums: premier-percussion.com
- Ludwig Drums: ludwig-drums.com
- Paiste Cymbals: paiste.com
- Zildjian Cymbals: zildjian.com
- Slingerland Drums: slingerland.com (now owned by Gibson)
- Vistalites Drums: vistalites.com
- Zickos Drums: zickosdrums.com
